Website and Public Identity

This page adapts the lab repositioning memo into an Atlas-facing strategy.

Recommended Public Identity

The lab builds programmable respiratory viral systems to dissect and direct host biology.

What To De-emphasize Publicly

• miRNA targeting as the main novelty.
• Influenza as the only story container.
• Long lists of independent project descriptions.
• Methods and constructs before questions and principles.

What To Elevate

• Programmable respiratory virology.
• Causal engineering of host response.
• Immune-instructive viral systems.
• Respiratory gene delivery and therapeutic translation.

Suggested Website Structure

• Hero statement.
• Program overview graphic using the three-lane structure.
• Scientific questions.
• Three research lanes.
• Translational edge.
• Selected publications grouped by lane or paper family.
• People and environment connected to the same program.

Atlas Implication

The public website and the internal Atlas should share the same conceptual architecture, but not the same level of detail. The website explains the identity. The Atlas preserves the operating system beneath it.